Top Takeaways | Australian dining trends for 2024 webinar

We have rounded up the top takeaways from our webinar deep dive into SevenRoom’s report ‘AU Restaurant Trends and Diner Expectations’. Our panel of experts included:

• Justine Baker, Principal at JBaker Co and former Chair NTIA
• Ellie Hiddins, Central Reservations Team Leader at Applejack Hospitality
• Nate Jackson, Sales Manager at SevenRooms

Be Ready for Last-Minute Reservations

One of the biggest changes we’re seeing is the rise in last-minute bookings. More than half of all reservations are being made on the same day, showing a growing trend towards spontaneity. This can be fantastic if you’re set up for it, but a real headache if your systems and staff aren’t flexible enough. To make the most of this trend, ensure your booking platform is not just easy to use but also able to handle last-minute bookings. Keeping a few tables free for walk-ins and last-minute diners can help you tap into this market, but it’s also about smart resource management. Your staff need to be ready to handle a rush without dropping the ball on service quality.

Focus on Creating Memorable Experiences, Not Just Meals

These days, guests are looking for more than just a meal—they want an experience. The days of just serving great food are over; now, it’s about creating a memorable occasion that makes them want to come back. This could be anything from live music nights to interactive elements like cocktail-making classes or chef’s table experiences. Think about what makes your venue unique and how you can offer something diners won’t get at home. For many people, dining out is a chance to relax, celebrate, or feel special, so don’t be shy about adding some personality and flair to your service.

Personalise the Guest Experience

Another trend picking up speed is the demand for personalised service. Diners increasingly want tailored experiences, from special menu options that cater to dietary needs to a personal greeting when they walk in. It’s all about making each guest feel seen and appreciated. This doesn’t mean you need to know everyone’s name and favourite dish, but using your booking data smartly can help. If a guest always books the same table or orders a particular dish, acknowledging these details can make a big difference. These little touches can turn first-time visitors into loyal regulars.

Cater to Different Generational Preferences

One of the most exciting shifts in dining behaviour is the difference between generations. Younger diners, particularly Gen Z, are going out more often and are drawn to venues with lively atmospheres and Instagram-worthy moments. They’re not just eating; they’re curating an experience to share online. To attract this crowd, think about how your venue’s design, menu presentation, and even lighting can create a more shareable experience. It’s not about trying to be something you’re not but about showcasing what makes your venue great in a way that clicks with younger audiences.

Meanwhile, older diners are still dining out but tend to focus more on value and convenience. They’re likely to appreciate a well-thought-out menu with familiar options and a straightforward booking process. For venues, this might mean creating different zones: lively areas for those after some fun, and quieter, more relaxed spaces for those who prefer a traditional dining experience. By catering to these varied preferences, you can keep everyone happy without turning anyone away.

Use Technology to Streamline Operations

Technology can also be a game-changer in adapting to these trends. Many venues are now using smart systems for everything from managing bookings to personalising marketing efforts. For example, analysing booking patterns can help you predict busy nights and adjust staffing levels accordingly, so you’re never caught off guard. It also allows you to target your marketing more effectively—like sending special offers to diners based on their past habits, such as a discount for regulars on a quieter Tuesday night.

Act on Guest Feedback

Feedback is still one of the best ways to keep up with what your customers want. Encouraging reviews and actually acting on the feedback you receive can give you valuable insights into what’s working and what needs a tweak. Remember, it’s not just about collecting feedback but using it to make real changes. Guests notice when their suggestions lead to improvements, and this can build loyalty and spark positive word of mouth.

The Bottom Line

Australia’s dining landscape is changing, but with the right approach, these shifts can be opportunities, not obstacles. By embracing flexibility, focusing on personalisation, and leveraging technology, you can keep up with the trends and thrive in this ever-evolving industry. So, keep your ear to the ground, stay flexible, and, most importantly, continue creating experiences that your guests will love.